Through the Keyhole: Cornish Holiday Park Operators Share Tips for Success
The most successful holiday parks in England and Wales are sharing their tips for success in a new guide, which aims to help raise standards across the board in the holiday parks sector.
Stephens Scown – the current holder of the British Legal Awards’ UK Law Firm of the Year title – has produced ‘Park Life’, bringing together insights and advice from award winning holiday parks. The guide includes case studies from a range of holiday parks including Cornwall’s Padstow Touring Park and Mother Ivey’s Bay holiday parks, along with advice from industry experts such as VisitBritain and TripAdvisor.
Richard Baker, partner and head of the parks team at Stephens Scown said: “Holiday park operators are among the busiest people I know. Our idea for ‘Park Life’ is to make it really quick and easy for them to get an insight into the stories behind award winning parks. The advice covers everything from marketing to customer service and sustainability.”
Richard adds: “Our clients are telling us that they are expecting another good season, with the value of the pound making holidays at home more appealing to UK families. However, there is no room for complacency and parks need to continue to meet and exceed their guest’s expectations. We hope ‘Park Life’ will give them some good ideas to do just that.”
Ten parks from across England and Wales have provided an insight to their businesses for the guide, including Padstow Touring Park, the multi award winning holiday park on Cornwall’s north coast. The park has recently won another award – AA Campsite of the Year for the South West. The park’s owner Rachel Turner said: “We were delighted to be involved in the Park Life guide and share our experience with other holiday park operators. Our customers are at the centre of everything we do here and we do all we can to make their stay as comfortable and memorable as possible.
“One idea that has gone down particularly well with our customers is inviting local businesses to set pop up takeaways on the park to give them a break from al fresco cooking. We are also looking at ways of making stays more comfortable for clients in the winter, with our heated coffee shop and more hard standings for our touring pitches.”
To download a free copy of ‘Park Life’, go to www.stephens-scown.co.uk/parklife.
Stephens Scown has over 290 staff, including more than 50 partners, across its offices in Exeter, Truro and St Austell. It was named UK Law Firm of the Year at the British Legal Awards 2016. For more information visit www.stephens-scown.co.uk