Wild West Wins Coconut Rum Lifestyle Project
A leading South West PR and communications consultancy has won an influencer project to support the growth of a new premium rum brand, Aluna Coconut.
Aluna Coconut, now available on shelf and online with Harvey Nichols, is a blend of selected rums from Guatemala and the Caribbean with all-natural toasted coconut flavours. It has been created for a generation of drinkers seeking high quality ingredients, authentic flavours and a lower sugar content.
Wild West Communications is employing a lifestyle programme to help establish and enrich the brand’s profile and UK presence, which will include key partnership and influencer activity.
Georgie Upton, Director at Wild West, comments: “This is an exciting time to be working alongside the Aluna team. The south west projects an aspirational heartland for Aluna consumers nationwide. We are using our local knowledge here in Truro, to create shareable stories and associations that will help to introduce Aluna Coconut as a lifestyle brand on a national stage.”
Heather Graham, Cloudbreak Spirits Director, says, “This launch is in tune with a global rediscovery of the coconut, its flavour and health benefits. We are excited to be working with Wild West Communications to help establish our brand world and to place Aluna Coconut at the centre of this narrative.”
Wild West Communications has been shortlisted as a finalist for the 2017 Cornwall Business Awards in the ‘Best New Business in Cornwall’ category. The award ceremony takes place on 18th May at the St Mellion International Resort, Saltash.
